California Cudweed

Pseudognaphalium californicum (syn. Gnaphalium californicum) is a species of flowering plant in the family Asteraceae known by several common names, including ladies' tobacco, California rabbit tobacco, California cudweed, and California everlasting.

The plant is native to the west coast of North America from Washington to Baja California, where it is a member of the flora of many habitats, including chaparral.